Sorry, this offer has ended. New sign-ups for the Betty Crocker emails get a free $10 coupon booklet by mail. Yet another great coupon offer to take advantage of, but it won’t last long! Again, it is so easy to unsubscribe from these if you don’t want to get them, but I find them a great way to find out about new printable coupons. It is only for those new to sign-up for the Betty Crocker emails (I am not eligible for it myself). And this is a different offer than the $10 coupon booklets I posted here from Pillsbury and here from Dinner Made Easy email sign-ups.