Free Movie Admission Summer Reading ProgramI’m sorry you missed this freebie, but please check more Free Samples currently available. A fun and rewarding summer reading program developed to encourage young children to read during the summer months, Bookworm Wednesdays entitles kids to free admission to a select children’s film. Every Wednesday morning at 10:00 a.m. from July 10 – August 7, just bring a book report (Download the Book Report) with you to a participating Cinema de Lux, Showcase, or Multiplex cinemas box office and that’s your price of admission! Accompanying parents or guardians and children under six years of age receive free admission and do not need to submit a book report.